BIMA Ghana, the leading provider of mobile based health and insurance products has chalked another success by winning the Mobile Insurance Leadership Award of the year at the maiden edition of Ghana Insurance Awards.
The Mobile Insurance Leadership Award recognizes BIMA’s usage of mobile technology to deliver affordable insurance and health products to individuals and families who cannot access these vital products through traditional channels.
The prestigious awards which took place on July 27 at the Kempinski Hotel Gold Coast City Accra, sought to honor top-class performers and innovators across the Ghanaian insurance industry.
Since launching in Ghana in 2010, BIMA has rapidly grown and now provides over 2 million Ghanaians with insurance products and health services accessible and paid through mobile technology.
Through its strategic partnership with Tigo (now AirtelTigo) and Prudential Life, BIMA has paid out more than 30 000 claims worth over Ghc 12 million.
Damien Gueroult, Country Manager, and BIMA, commented: “We’re delighted that our contribution to driving financial inclusion has been recognized by the Ghana Insurance Awards.
We hold our commitment to use innovation and digitalization to provide Ghanaians access to affordable insurance and health services, wherever they are in Ghana. The rising penetration of mobile money and social media enables us to provide a fully paperless customer experience, from registration to claims payment.”
BIMA introduced a fully digitalized claims process in January 2018 whereby customers can file their claim and receive their payment from the comfort of their home within 24 hours.
Lucy Aku Agblorh, a resident of Tafi Atome in the Volta Region of Ghana, is one of the several hundred BIMA customers who have filed a claim through Whatsapp so far: “I expected the claims process to be cumbersome and for my money to take weeks to come but the BIMA customer service team asked me to submit my documents by WhatsApp and to my surprise, was paid the next day”.
Rosy Fynn, who recently joined BIMA as General Manager, added: ”Although a lot of customers still value the face-to-face interaction with a customer service agent, tech-savvy customers as well as those living in remote parts of Ghana increasingly value our digitalized claims process.
This is just one of the many innovations that BIMA has launched to improve the experience of our customers and this award is a testament of these efforts.”
BIMA uses mobile technology to deliver affordable insurance and health products to underserved consumers and families in emerging markets who cannot access these vital products through traditional channels.
BIMA’s technology platforms create a paperless experience and enable scale, while the agent force distributes products and provides customer education. This tech-enabled approach is the key to BIMA’s growth, reaching 24 million subscribers in 16 markets across Africa, Asia and Latin America. BIMA proves that it is possible to service the bottom of the pyramid profitability and sustainably.
BIMA works with mobile operators, banks and microfinance institutions as well as a growing range of corporates. All partners share BIMA’s mission to reach underserved consumers, with 93% of the global customer base living on less than $10 per day and 75% accessing insurance for the first time.